There is now a button on LinkedIn profiles whose only job is to take money from someone who was just reading your headline.

It says "Get advice from me." LinkedIn announced it on May 12, 2026 as part of a four-product launch, headlined by a tool called Advice Sessions that lets members charge for one-on-one video consultations directly from their profile. It arrived as part of Premium Business and more advanced plans.

LinkedIn's own description of who it built this for is unusually blunt. The company said the feature lets you offer paid 1-on-1 consultations from your profile, managing bookings, payments and video in one place, and that for consultants, coaches and creators "it removes friction right where clients discover you."

Four months on, it is still the most under-discussed monetization button in the coaching business.

What it actually replaces

The honest pitch here is subtraction. Booking, payment and the call itself now sit inside one platform, removing the Calendly-plus-Stripe-plus-Zoom stack that has been standard for paid consulting workflows since 2020.

Under the hood it is less radical than it sounds. Premium Business members manage bookings, take payments through Stripe and schedule video consultations that happen on Google Meet. Same plumbing. Fewer clicks for the buyer.

That matters more than it reads. Expert-led businesses have spent years pushing prospects through Calendly links, payment platforms, intake forms and email confirmations before anyone pays, with drop-off at every step — the person who was ready to buy cools off because they can't find the right link in their inbox.

One detail worth knowing: LinkedIn doesn't currently take a cut of the revenue. It also hasn't published a fee structure for the payment processing — so model your margin, don't assume it.

The paywall, and the free workaround

The button is tied to Premium Business and certain higher subscriptions; standard free accounts didn't include it at rollout. It went to US Premium Business subscribers first, and LinkedIn has said it's rolling out gradually, with global availability planned in the coming months.

There is a lower-tier version. You don't need Premium Business to book a session, free meetings are an option, and experts who want to host a complimentary call can use a "Book an appointment" button that routes through Calendly.

What to charge for a click-away call

This is where most coaches will get it wrong.

A session sitting one click from a profile view is not the same product as a discovery call at the end of a nurture sequence. The buyer has read three posts and a headline. They are buying a decision, not a relationship.

Writing in Forbes, Jodie Cook laid out three sane approaches: low-cost "tripwire" sessions to build trust, a main offer priced at your core service, and a high-ticket option that functions as positioning. Her other instruction is the one people skip — treat the profile itself as the sales page and make the session offer specific and outcome-focused.

The tripwire route is tempting and quietly dangerous. Price it low enough and you will fill your calendar with strangers who bought a cheap hour, not clients who bought an outcome.

A button is not a strategy

Early users are enthusiastic and empty-handed. Derek Notman, a financial advisor and founder of fintech Couplr AI in Florida, was among the US Premium Business members testing the feature; after a week he had received no bookings, and still called it "amazing." His reasoning: advice is a trust business, and LinkedIn is a good place to start building rapport.

An industry executive quoted in the same report was cooler, warning that visibility tools don't automatically translate into a steady stream of leads, and recommending advisors post an introduction and offer free initial consultations before expecting anyone to book paid time.

That is the whole test. The friction was never the reason nobody booked you. The friction was just the excuse.