Growth
Your YouTube Views Just Got Bigger. A Study of 75,000 Videos Says 4 in 10 of Those People Never Watched.
YouTube changed what a view means on August 24. New data shows small channels got the biggest bump and the least useful number.
The Life
78% of Creators Say Burnout Is Hitting Their Health. The Business Answer Everyone Landed On Is a Room Full of People.
The exhaustion data cuts across every audience size and category — and the money is already moving toward retreats, dinners and owned community.
Psychology
27% of American Adults Now Take Their Problems to a Chatbot. It Agrees With Them 49% More Than You Would.
New survey data and a Stanford study in Science reveal the real competitive threat to coaching: not better advice, but nicer advice, free, at 2am.
Money
The Median Keynote Fee Is $2,500. Another Survey Says $14,000. Both Numbers Are Real.
Two credible 2026 datasets describe the same speaking market and disagree by a factor of five. Where you land depends on which population counted you.
Money
A Fintech Raised $45 Million to Pay Creators Today for Money They Haven't Earned Yet. The Usual Price: Half
CreatorFi wants to advance six and seven figures against YouTube, Spotify and TikTok Shop income. You keep your IP. You don't keep every dollar.
Money
Almost Nobody in Coaching Publishes a Price. One Firm Put $7,500 on the Page.
Executive coaching runs on the discovery call. A handful of published numbers, plus three real surveys, show how wide the actual spread is.
Profile
Mel Robbins Turned Two Words Into 10 Million Books. The Machine Underneath Is the Real Lesson.
Most coaches spend years building a framework. Robbins built a phrase — then pointed a 40-million-follower distribution engine directly at it.
Profile
"Every Worker Will Have an AI Coach." The Man Who Said It Raised $50 Million to Prove It
Parker Mitchell's AI coach Nadia now sits inside Delta, Experian and General Mills. The question for human coaches is what the corporate buyer does next.
Playbook
Fewer Than One in Three Google Searches Still Sends a Click. Here's Which Coaching Pages Still Get One.
New clickstream data puts US zero-click at 68%. The split between which blog posts still earn traffic and which quietly donate answers is now brutal.
Growth
Meta Is Taking Away Your Placement Checkboxes. And Your AI Ad May Already Be Wearing a Label.
Two August changes collide for coaches running cheap AI creative on Meta: fewer controls over where ads run, and less control over what the audience is told.
Growth
LinkedIn's 'Top Creators' Now Take 31% of What You See. Everybody Else Fell From 57% to 28%.
Richard van der Blom's data shows the feed quietly consolidating around a small cohort of creators — and 80% of his early comments now written by AI.
The Argument
"If It Was Opt-In, Nobody Would Opt In." A Platform Exec Said the Quiet Part About Your Recordings
Twitch turned AI training on by default and its product chief explained why out loud. Coaches record every client call on somebody else's platform.
Post-Mortem
The FTC Just Permanently Banned Three Men From Selling Business Opportunities. What They Were Selling Was Coaching.
Air AI's owners agreed to a lifetime ban and a mostly suspended $18 million judgment. The charges hinged on paperwork most coaches have never heard of.
More
The Argument
States Are Drawing a Hard Legal Line Around the Word 'Therapy.' Mindset Coaches Should Read It.
The new wave of AI therapy laws was written to stop chatbots. Several of them are worded broadly enough to reach a coach's sales page.
Playbook
Chris Donnelly Has 1.2 Million LinkedIn Followers. He Says the Metric That Matters Now Is 'Saves.'
LinkedIn now ranks posts with a system called 360 Brew, and the tactics coaches learned in 2024 are quietly working against them.
