
Steven Schwartz Takes About 6% of Everything Sold on His Platform. Sequoia Just Valued That at $5.1 Billion.
Whop's cut of creator sales is now one of the most valuable toll booths in the expertise economy. Here's what it costs the people paying it.
The daily read for coaches, consultants and speakers building a business on what they know.

Whop's cut of creator sales is now one of the most valuable toll booths in the expertise economy. Here's what it costs the people paying it.

The AC, EMCC Global and ICF agreed to work jointly on responsible AI — while ICF's existing AI standards are already appearing in vendor sales copy.

A new invite-only bonus pays creators for keeping a posting schedule, and a second test drops the payout floor from $100 to $20.

A million audience surveys say the median speaking fee is $2,500, ratings are meaningless, and the format coaches ignore is the one that rebooks.

CMS's final 2027 fee schedule lands within days. Coaches have waited a decade for this moment — and the number attached to it is small.

Maddy Gustini didn't build a course or a funnel. She put a price tag on the question her audience was already sending her.

CEO Coaching International has spent 2026 announcing tiered vendor partners like press releases. The product isn't coaching. It's access to the room.
The biggest name in self-help sat on TODAY's couch yesterday selling protein, a People cover and a 30-year marriage. Not one mastermind in sight.

Colin and Samir just stopped selling advice and started financing the work. For anyone who teaches for a living, that's the whole story.

A rulemaking that has been sitting in the FTC's pipeline since January 2025 would turn every client-income screenshot into a paperwork obligation.

Instagram's new 'Features' format lets clips link straight into full episodes. For coaches with a podcast, that's the leak in the funnel finally getting plugged — maybe.

ChatGPT Ads switches on automatic rewrites, translations and destination changes in days. Coaches running cold traffic have until Thursday to decide.


Nudge Coach, Practice.do and Profi all went dark between April and December 2025. Here's the 10-minute audit every coach should run this week.

Buried in the ICF's own 76-page futures report is a scenario where verified skills replace association badges — nine days before Converge opens in Washington.

College football's firing season produced a masterclass in contract writing — and the single clause most coaches and consultants never put in their own agreements.

Trained assessors marked an AI coaching agent against the ICF framework. It passed more than coaches expected — and failed on silence.

A new survey of 862 independent practitioners puts a number on the quiet math every full-calendar coach already lives inside.
A comparison published this month splits the category by price and buyer, and the middle tier is the one that overlaps with what you actually sell.

A systematic review checked in on coaching clients roughly seven months after the last session. Most were still holding — and some had moved further.

A second feed, a creator dashboard and paid consultations booked inside the profile. For coaches, LinkedIn just changed what a post is worth.

The platform's own data puts the typical six-figure creator at 4,000 email subscribers and 309 buyers. Here's what that math actually costs you.

YouTube's doubled monetization bar got the headlines. The deadline buried underneath it is the part that actually touches your account.

Two real numbers, two very different jobs. The gap between what a session lists for and what a credentialed coach actually banks is the whole story.

A nonprofit just published the cleanest public ROI dataset in coaching — and the most interesting line item is the one that gives the work away.

A new survey of daily AI users found a 28-point gap between people whose chatbot challenged them and people whose chatbot just agreed.
